Mahkota Parade was the first 'regional' centre located in the
commercial and tourist centre in the heart of Melaka town.
Mahkota Parade is positioned as the leading shopping centre
in the Melaka region. The centre also serves as a key destination for
major community events and exhibitions. Mahkota Parade was awarded by
the International Council of Shopping Centers (ICSC) with a Silver Award
for Marketing Excellence at the 2009 ICSC Asia Awards Mahkota Parade was re-launched on May 1, 2010, following a
complete refurbishment. The revitalised shopping centre improved the
overall shopping experience for customers.
In 2014, there will be a further expansion of the cinema by increasing the number of screens from four to ten.
These are part of Hektar's continuing efforts to invest in
the Melaka market and maintain Mahkota Parade as the leading shopping
centre in the state.
No comments:
Post a Comment